Posts by Dylan Kohlstadt
GEO vs SEO: How to Grow Your Digital Presence in an AI World
Gartner predicts that by 2026, organic search volume could plummet by 25% due to the influence of AI chatbots and virtual agents (Gartner, 2024). As a leader of an industrial business, you’re used to adapting to new technologies that impact your business. But AI isn’t just a part of your business operations. As the stats…
Read MoreAgencies are Drowning in a Sea of Sameness – How a Flawed Approach Is Killing Your Growth
The agency business model is under pressure, and not just yours, if that makes you feel any better. With this in mind, I interviewed Stuart Dunk, Founder and Managing Director of “Don’t Forget to Look,” who sheds light on the industry’s most significant challenges and how agencies can break free from outdated practices and thrive.…
Read MoreListen Up, CEO: Your Outdated Website Is Costing You Business – Here’s Why
Trust and credibility are everything in industries like manufacturing, construction, and engineering. You’re managing multi-million-dollar projects and complex supply chains. Your clients make high-value decisions based on confidence in your expertise and professionalism. But that confidence disappears instantly if they click on your website and find it’s outdated, disorganized, and slow. The last thing you…
Read More2025 Marketing Trends: How Brands Can Win in a Decentralised, AI-Powered World
It’s 2025 and AI has rewritten the rules, Web 3.0 is shaking up digital marketing strategies, and consumers are demanding more authenticity than ever. Forget traditional funnels and cookie-cutter ads – brands need to focus on personalisation, decentralised platforms, and immersive experiences to stay relevant. So, what does this all mean for your business? In…
Read MoreFrom Basics to Brilliance: Digital Marketing Fundamentals for 2025
Success in marketing doesn’t come from chasing every shiny new trend. It’s about nailing the basics – those trusty digital marketing fundamentals that [should] form the basis of any campaign. Whether you’re refining buyer personas or sprucing up your website, these digital marketing fundamentals can get you measurable growth. What are the Digital Marketing Fundamentals?…
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