Digital Marketing Services

Looking for a one-stop digital marketing agency, with everything under one roof? Tired of dealing with three or more different agencies? That's where we come in. We offer all the digital marketing services you need.

Book a call with us

Your one-stop-shop for digital marketing services

Are you ready to start marketing?

Maybe you're a leader in your industry, but while word of mouth and referrals serve you well, you want to start taking up space.

Our digital marketing services are a good place to start.

Contact us today
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We are a full service digital marketing
agency.

Our services are designed to help you build brand awareness, drive traffic to your website, and convert leads into customers. We offer a range of digital marketing services including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

Social media marketing is a powerful way to engage with your audience and build brand awareness. We can help you create and manage social media campaigns on platforms such as Facebook, Instagram, X, and LinkedIn.

With our SEO services, we can help you improve your website's visibility in search engines such as Google, Bing, and Yahoo. By optimising your website's content and structure, we can help you rank higher in search results and attract more organic traffic to your website.

Our PPC advertising services allow you to advertise your business on platforms such as Google Ads and Facebook Ads. We can help you create and manage effective ad campaigns that target your ideal customers and drive traffic to your website.

Email marketing is a cost-effective way to stay in touch with your customers and nurture leads. We can help you create effective email campaigns that keep your audience engaged and interested in your business.

Finally, our content marketing services can help you create high-quality content that attracts and engages your audience. Whether you need blog posts, videos, infographics, or other types of content, we can help you create content that resonates with your audience and helps you achieve your business goals.

digital marketing services
Contact us to grow your business

Digital marketing strategy and implementation

This covers a full-service digital marketing strategy, planning, project management and implementation.

It all starts with understanding your objectives and who you are trying to reach. Once we know that, we will work with you to create a bespoke online marketing strategy to reach your customers cost-effectively with relevant messaging.

Everything digital is measurable and trackable. We optimise as we go.

Digital marketing strategy and implementation tips

We've been doing this for a long time and we've learned a lot about what to do and what not to do when marketing to an online audience.

Know your market - use data and profiling to do this.

Online users are 'time poor' - they don't read and don't believe your hard-sell marketing blurb. Keep it real, simple and benefits-led.

Take the time to plan it and get it right. There's always a push to cut corners and get it out quicker but rather take the time to do it right the first time.

SEO is logical and you need to keep it honest. If it's too complicated, your users won't get it.

If you don't user test, your product won't reach its full potential.

Don't let developers write your error messages.

Don't use a fancy advertising agency that knows nothing about usability - it will annoy your customers no matter how pretty it looks.

Social Media Marketing

Let us define your social media strategy and come up with a unique plan for reaching your customers.

Strategy: Identify your target markets, establish your goals and objectives, strategies for each target group, find the best social channel for each group, find the right voice, competitive analysis, content strategy, and generation, relevance trumps rubbish, and integration with other channels.

Implementation: Setting up channels, content creation, maintenance, film and video production, blogging forums, tracking, testing, social promotions, integration, analytics and measuring ROI.

Email Marketing

Email marketing should be your top-performing channel.

Strategy: Email marketing strategy, email content strategy, goals and objectives, profiling your email client, competitive analysis, and integration with other channels.

Implementation: Set up, processes, data find and cleanse, writing, design, AB and MVT testing, sending, reporting, analytics, and measuring ROI.

SEO

If you don't rank on page one of Google, you are wasting sales and money.

Strategy: SEO strategy, establish goals and objectives, content generation strategy, social content strategy, link exchange strategy, IT support strategy.

Implementation: Prepare SEO guidelines, and keyword research, review and refine on-page optimisation, review and refine coding, copy, and design, set up SEO for mobile, set up content management systems (CMS), link building and exchanging, set up systems for global and local search, testing, analytics and measuring ROI.

Website Development

Having a professional website is the starting point for your digital marketing strategy.

Strategy: Website strategy, goals, and objectives, profiling your web user, content strategy, and online strategy.

Implementation: Planning, project management, and scoping of web and app requirements, copy, design, and web development (front and back end) for websites, set up and training on content management systems (CMS), mobile devices, optimise for SEO, usability testing, profiling and user experience (UX), wireframing, prototyping and testing, AB and MVT testing, Google Adwords, analytics and measuring ROI.

Usability Testing and UX

Is your website easy to use? If not, you're losing money and customers! Usability Testing is invaluable for understanding your customer's journey through your website and design.

Strategy: Define your goals and objectives for a usability strategy.

Implementation: Conduct site audits, create user strategies and stories, find surrogate users, profile your users, create personas, wireframe, test copy, and design, identify dealbreakers, and much more.

Data Mining and CRM set up

Big data is all the rage. Why? Because it helps you to customise small, highly targeted customer segments with campaigns that are guaranteed to generate big results.

Strategy: Data strategy, goals, objectives, challenges, quick wins.

Implementation: Review data setup and improvements, gather data, set up data warehousing, data cleansing, mining data, modeling for acquisition, conversion, and retention, finding look-alikes, determine target markets, establish communication strategies per target market, create touchpoint strategies, identify relevance, identify the timing, review and refine processes, role of people, automated vs manual implementation, testing, analytics and measuring ROI.

Power up your business with GoHighLevel

Digital marketing revolves around measurement and reporting.

It’s about tracking the ROI and ROMI of your marketing efforts. Achieving this is only possible with a CRM platform like GoHighLevel (GHL).

As the only accredited GHL agency in South Africa, we truly understand its power. We chose GHL because it’s both powerful and cost-effective. It offers all the features of high-end CRMs, but at a fraction of the cost. 

All in one. GHL can do everything you need from emails to funnels to memberships to learning.

Automation. GHL has robust automation workflow capabilities built into the easy-to-use platform.

Customise. The platform is highly customisable; everything you need it to do, it can do and more.

Let's set up your GHL CRM - it costs less with us
ghl crm

Online Advertising

Having adverts online is key for attracting new audiences to your services and generating customer enquiries and leads.

Strategy: Online marketing strategy, goals, and objectives, content strategy, campaign strategy, integration.

Implementation: Profiling your online client, writing copy and design for email, web, mobile and social, mobile devices, banner creation, viral marketing, PPC, campaign creation, affiliate marketing, website design and creation, email marketing, testing, analytics, and measuring ROI.

Why choose our digital marketing services

Access to specialists

We have a team of over 20 experts who are just an email or WhatsApp away. Lead gen, SEO, social media, strategy, design...there's someone for everything.

Holistic approach

Everything works better when it’s connected. Instead of focusing on just one channel or tactic, we believe in weaving together all aspects of your brand, from social media and email to content and customer experience.

We know what works

We're constantly experimenting, staying up to date with the latest industry trends and best practices, and refining our approach to make sure your campaigns have the best chance of success.

Let's create your marketing strategy

FAQs about digital marketing services

Digital marketing services help businesses promote their products or services online using platforms like websites, search engines, social media, and email. These services focus on increasing brand awareness, driving traffic, generating leads, and boosting sales.

B2B client testimonials

Happy clients = happy us

  • "I've worked with Dylan since she started Shift ONE digital and I must say that I can't imagine working with anyone else. She treats my business as if it were her own. She's knowledgeable, passionate, creative and innovative. I can highly recommend Shift ONE for all your above and below-the-line marketing requirements."

    Karin Chisholm, CEO, Career Planet

  • "Working with the staff at Shift ONE has been seamless. Their innovative ideas, attention to detail, and quick turnaround time have helped elevate our business to the next level. Their detailed report-back sessions make it easy to stay informed and on top of everything."

    Lecico

  • "Just a quick to note to say thank you to you and team for building such fantastic momentum over the past two weeks. Great engagements, powerful brainstorming sessions and very thought-provoking and crucial conversations! So glad you’re here!"

    MOYO

  • "We deeply appreciate how you roll with us and our madness and all-over-ness. It is deeply appreciated. You really understand the rhythm of our business incredibly well."

    Aephoria

  • "High praises for TDT and EAP home page and video. No changes to the layout structure or video!"

    THT

  • "Super happy with the wireframe for ISS! You have a good reputation and you are experts in your fields, so I'm confident in leaving the heavy lifting to you. I can't wait to see everything come together."

    ISS

  • "Thank you for the professional video shoot organised at our CT offices."

    Mobius

  • "The Mining Indaba was a great event, great contacts and flyers were top notch."

    Kuchera

  • "For the new look and feel of our website, we love it!"

    CEO of Sirdar

  • "The social media looks great, love the theme! Its amazing how you guys can make it so distinguishable from other posts but still so similar to everything you've done before!"

    IPT

  • "I actually love the article! The tone was spot on!"

    Nadia

  • "It was a pleasure working with you and Michelle was a superstar!"

    Dell

  • "I've received the updated Facebook cover image. It looks fantastic! I really appreciate the work you've put into it."

    Ashleigh De Wet, Seeff

     

  • "Thank you for the stunning article!"

    Merchant Factors

     

  • "Thank you so much for the outstanding website! We appreciate the effort."

    Egen Holdings

     

  • "S1 is a wizard at writing I am so happy a big thank you! They are all perfect and approved!"

    CEO, FMCG

  • "Can I just say - Beautifully written content and love their creativity."

    Anonymous, Marketing Manager, Retail

  • "Hey Michael, Dylan, Aaliyah

    The team and I want to say a massive thank you to you all for all your support in creating an amazing deck, videos and content (inc. website), that we were able to present in yesterday's meeting!

    The presentation went well and we certainly got everyone's attention with 100 signs in less than 30 minutes!

    I know the last few days have not been easy, with some tight deadlines, a few late nights and some last minute changes, but it has been a pleasure working with you on this! Thank you!"

    Marketing Manager, Financial Services

  • "A BIG THANK YOU to the ShiftOne team in ensuring our event was a HUGE success – especially Mike and Anet for the extra hours and weekend work in getting the last minute requests done. We really appreciate your support!"

    Marketing Director, Equipment

  • "It's been an absolute pleasure working with you and I know you and the team have always gone above and beyond for Rallim."

    Paul Roberts, Marketing Head, Rallim Preparatory

  • "Shift ONE enables us to increase our impact and improve our performance without increasing our headcount. We really lean on Shift ONE as an extension of our team. Not only do they consistently deliver in terms of digital tactics and implementation, but their close and seamless engagement with our internal team enables us to increase our impact without increasing our headcount."

    Ted Frazer, National Marketing Manager, Seeff

  • “The Shift ONE team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped us grow our brand and overall business as well as to penetrate new markets and vertical cost effectively.”

    Lynn Martin, Director, Mobius Consulting

  • "We can count on them to deliver results. I didn't believe in marketing until I started working with Shift ONE. They have been key in helping us generate B2B leads in the SaaS space via an integrated digital marketing strategy. We have so much work now we've had to cut back on the marketing! We can count on them to bring new ideas to the table consistently and that's why we love working with them."

    Anthony Damian, Managing Director, Solverminds Group of Companies

  • "Thanks so much ShiftOne team – it’s been an absolute pleasure working with you during 2021 and I look forward to us pushing more boundaries and thinking outside the box in 2022."

    Patrick Ryan, Group Strategist, Mobius Group

  • "First of all I'd like to thank you for giving me an opportunity to be part of the crocs family this year through my content. I have really enjoyed the level of professionalism with which we have been communicating and getting things done.It has been a pleasure working with you this year.I am looking forward to successfully completing the remaining phase of this project and a stronger relationship with you in 2022"

    Influencer, Crocs

  • "Thank you for an amazing year and putting up with all my ways.

    I salute you definitely Nelson , thank you for always going extra miles and always being available .

    You guys are awesome, here is to many more great memories and an amazing 2022!!

    Thank you guys!"

    Jolene, Epson Motors

  • "Hi

    This was a record month for Hertex. The company achieved its highest turnover in 34 years.

    There are many highlights like online breaking highest online turnover month ever. We even beat our lockdown record! And the DC achieved their highest number of orders invoiced in one day, as well as highest Rand value invoiced in one day.

    I know that images, words, design, strategy – not to mention “kophou, moedhou-en-vasbyt” to get everything up and out on time played a real role. So WELL DONE and THANK YOU to each of you. We make a brilliant team.

    Onwards & upwards"

    Liezl De Swadt, Marketing Manager Hertex Retail

  • "Hi Mike and Anet, thank you for the past day and a bit – everything was well organized and managed and you are really professional and good at what you do! I know it is not easy pulling something like this off, but you’ve done a great job.
    Hi Dylan, you can be proud of Mike an Anet, they’ve done Shift One and we are proud the past day and it is an honor to work with them!
    Pls send my thanks to Alan and his team as well – they really know what they do, are very efficient and I can’t wait to see the end result."

    Marketing Director, Equipment

  • "Dear Dylan,

    I just wanted to say a BIG thank you for your kind assistance in creating my new website. It was such a pleasure to work with Joshua and TK, and I'm especially grateful for their creativity, diligence and patience throughout the process."

    Henry Gwani, Africa Capacity

  • "Hi Dylan,

    I just thought I'd let you know that the Infographic designed by Michael has been requested to be used by our teams in the US! They have asked permission if they can share it with their creative teams! so well done to your team!

    Just thought I’d share this note with you!"

    Marketing Manager, Equipment

  • "Dear Dylan and Jacky,

    Thank you so much for working with us to complete our lovely website! We're so happy with it, and I'm excited for my final training session coming up with Jacky.

    We have been grateful to discover that many of our new clients come to us via referrals from partners we work with, like you!

    Thank you for your incredible support which has helped us to make the work we do properly visible to the world; to enable us to continue to grow our business."

    Sheree, Brain e box

  • "Hi D

    I wanted to let you know what a FANTASTIC team you have. While you've been away, today, mid morning I received a brief from a client to produce a father's day campaign to go live today.

    Well, Michael, Dylan and Zunika and I have rallied and look at the beautiful job the team has done.

    It's such a pleasure to have worked with everyone and I wanted to say a HUGE thank you."

    Managing Director Retail

  • "You are a star! Thank you.
    WE ARE GETTING SUCH AMAZING FEEDBACK ABOUT THE SITE. Great team work… well done"

    Britt-lee Kohn, Marketing & Events Specialist The Convergency

  • Just wanted to extend a thank you for the effort and initiative for setting up the training you did on Thursday. It was executed professionally and with excellence - which I appreciated.

    Ben Schoeman, Founder & CEO Business Game Changers Pty Ltd

Ready to start innovating your brand with us?

Get in touch now.

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