Posts by Dylan Kohlstadt
Mastering B2B Marketing: B2B Content Marketing in 2023
Unleash the power of content marketing with the best strategies, techniques, and best practices Q: What’s a pirate’s favourite content format? A: WebinARRR! Preferably one that’s B2Sea. Now that we’ve kicked things off with a lighthearted joke let’s dive into the world of content marketing. In today’s digital age, content marketing has become essential to…
Read MoreWhat is the best CRM for SMEs? Why ScaleONE is the CRM you’ve been waiting for
Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to – and something that your team will actually embrace, so you can measure your ROI. So, what is the best CRM for SMEs, and how do you…
Read MoreExpert Advice to Help You Land Your First Job in Digital Marketing
The marketing field is versatile, exciting, and innovative due to its inherent need for flexibility. The rise of digital marketing means that agencies need to adapt to rapid changes in trends, emerging platforms, and forms of media. People of various talents find their niche in marketing, and you could certainly be one of them. If…
Read MoreHow To Hire A Suitable Digital Marketing Candidate
Hiring Marketing Staff from Internal Resources You have a digital marketing role to fill, a deadline to meet and an inbox filled to the brim with job applications. You urgently need a digital marketer. But where does one even begin the process of hiring the right candidate? You’ve already established that the new candidate will…
Read More7 Steps Selection Process For Digital Marketing Recruitment
What Is the Selection Process For Hiring The Right Digital Marketing Staff? The process of employee selection is crucial for any company if you want to make sure you hire the right candidate for the job. Hiring the right digital marketing staff is crucial for the success of a company, because your staff are your…
Read More8 Steps to Creating a Professional Marketing CV
The digital marketing industry is constantly evolving as more and more businesses adopt online platforms and programmes for their growing business. According to Zippia, the digital marketing industry is growing by 10% yearly. Digital marketing is expected to increase to 13.1% from 2023-2028. The industry’s demand for social media marketing has increased by 45.9%. There…
Read MoreBE RELEVANT, ACHIEVE SUCCESS: Top B2B Marketing Trends For 2023
Is your B2B marketing feeling “meh”? Are you under pressure from your CEO and leadership team to take things to the next level, create better content, attract more customers, and make the company stand apart from its competitors? These B2B marketing trends for 2023 are guaranteed to make your marketing stand out from the rest.…
Read MoreWhy your Social Media Sucks: The Five Levels of Social Media Marketing
I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce…
Read More10 Digital Marketing Trends to Look out for in 2023 [LIST]
2023 is here, and I want to start the year with a few thoughts about where digital marketing is going, and a few trends we see emerging that should be on your radar. My goal is to keep things practical and not too theoretical because we are here to make your life easier. Last year,…
Read MoreThe Threat is Real: AI vs Digital Marketing Agencies
Introduction ChatGPT nearly broke the internet when it was launched in November 2022, with marketers, agencies, writers and dating-app users around the world using the tool for answering questions, writing blogs, creating strategies, or write bios. With over 1 million new users garnered in the first week of launching, it’s now doubled in value from…
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