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Montagu Dried Fruit Case Study
Montagu Snacks
Brand Awareness & Social Media Growth
Montagu Dried Fruit and Nuts is South Africa’s preferred supplier of premium quality dried fruit, nuts and seeds.
The Task
Brand Awareness:
- For Montagu Dried Fruit and Nuts
- For nationwide franchisees and their respective stores
- Social media management and growth
The Aim:
- Engaging with Facebook users to increase brand awareness of local stores
- Grow page following across Facebook, Twitter, Instagram, LinkedIn and Pinterest
The Strategy
Content Plans:
We strategised, drafted, and scheduled monthly content plans with daily themes:
- Competitions
- Recipes
- Behind the Scenes
- Health
- Blogs and Articles
- Humour
- Events
We drafted monthly campaigns to increase likes (page-like campaigns) and engagement (boosted posts).
The Results
20%
Increased Website Traffic
16,858
Increased Social Media Following
31%
Increased Social Media Engagement
Whether your goals are growing your social media presence or a new brand awareness strategy, we’ve got you!
Reach out to Shift ONE Digital for a FREE proposal!
ABOUT THE AUTHOR
Dylan Kohlstädt is the founder and CEO of Shift ONE and a digital marketing expert with over 25 years of B2B marketing experience, an MBA, and an IMM Marketing Diploma. She’s worked with top manufacturing, energy, and engineering companies worldwide and knows how to help them grow.
Book Dylan Kohlstädt for digital marketing training or workshop facilitation.
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