Generative Engine Optimisation Agency

Tools like ChatGPT, Perplexity, and other language models are now the gatekeepers to digital visibility. At our generative engine optimisation agency, we specialise in optimising your content for AI systems.

The rise of generative engine optimisation

25%

drop in traditional search engine volume is predicted by 2026.

60%

of searches are now complete without users clicking to other websites.

90 million

American adults are expected to use AI for search by 2027.

What is generative engine optimisation?

Generative Engine Optimisation (GEO) is the process of fine-tuning your content to be discovered and ranked by AI systems like ChatGPT, Perplexity, and other large language models (LLMs). In simple terms, it’s about creating content that is easily understood and indexed by AI-powered platforms, rather than just traditional search engines like Google.

As AI tools take on more responsibility in how we search, access information, and even make decisions, optimising your content for these systems becomes crucial. If your content isn’t AI-friendly, you risk missing out on the growing audience that interacts with AI-driven search results.

How does generative engine optimisation work?

GEO works by aligning your content with the language, patterns, and structures that AI systems understand best. Here’s how it typically works:

  • Search Prompt Optimisation – Identifying the types of search prompts AI tools like ChatGPT use and tailoring your content to match.
  • Content Structure – Organising your content in a way that makes it easy for AI to process and categorise.
  • Natural Language Use – Writing in a way that sounds natural and fits within AI's processing patterns, focusing on clarity and context.
  • Entity Recognition – Ensuring that your content includes recognised and relevant entities (people, places, things) that help AI systems understand and rank your content accurately.
  • Semantic Relevance – Going beyond keywords and focusing on the meaning behind words, which is how AI understands content more deeply.

What is a generative engine optimisation agency?

A Generative Engine Optimisation agency specialises in optimising content for AI-driven platforms. Their job is to make sure your content is not just optimised for traditional SEO but also for the growing landscape of AI tools like ChatGPT, Perplexity, and other LLMs.

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Services from our generative engine optimisation agency

Country monitoring

Stay ahead of region-specific trends and understand how AI systems rank your content in different countries. With our custom country-based tracking, we help you tailor your content strategies to meet the unique needs and preferences of each region.

Whether your audience is local or global, we ensure your content resonates and ranks well across AI-driven platforms, making sure your brand stays visible no matter where it’s being searched.

Search engine prompts

AI search engines like ChatGPT use specific search prompts to generate responses. Our search prompt research dives deep into the queries that AI systems use, helping you identify untapped opportunities for optimisation.

We analyse these search prompts to pinpoint the most relevant keywords and phrases your audience is using on AI platforms, ensuring that your content is structured to be found and ranked higher by these tools.

Prompt monitoring for LLMs

AI tools like Perplexity and ChatGPT are constantly evolving, and so are the prompts used to drive traffic to your site. Our prompt monitoring for LLMs ensures continuous tracking of how these AI tools overview and display your content.

By monitoring shifts in AI-driven search patterns, we help you adjust your strategy and stay on top of the evolving AI landscape, ensuring your content remains relevant and optimised for AI systems.

Brand mentions and ranking monitoring

Keeping your brand top-of-mind is crucial in today’s AI-driven search landscape. Our brand mentions and ranking monitoring service tracks how your brand is mentioned across AI search tools, providing weekly updates on your content's performance.

We make sure your brand stays visible in AI-generated search results, helping you maintain and improve your ranking on platforms like ChatGPT, ensuring your audience consistently sees your content at the right time.

Brand sentiment tracking

Understanding how people feel about your brand is key to maintaining a positive reputation. Our brand sentiment tracking analyses consumer sentiment and public perception through AI-generated content.

By tracking shifts in sentiment, we give you actionable insights to help you adapt your strategy, allowing you to address any negative trends quickly and strengthen your brand’s presence in the market.

FAQs about a generative engine optimisation agency

While both SEO (Search Engine Optimisation) and GEO focus on improving content visibility, their approaches differ in the platforms they target. SEO is traditionally about optimising content for search engines like Google and Bing, focusing on keywords, backlinks, and other ranking factors.

GEO, on the other hand, is designed for AI search systems like ChatGPT and Perplexity.

B2B client testimonials

Happy clients = happy us

  • "I've worked with Dylan since she started Shift ONE digital and I must say that I can't imagine working with anyone else. She treats my business as if it were her own. She's knowledgeable, passionate, creative and innovative. I can highly recommend Shift ONE for all your above and below-the-line marketing requirements."

    Karin Chisholm, CEO, Career Planet

  • "Working with the staff at Shift ONE has been seamless. Their innovative ideas, attention to detail, and quick turnaround time have helped elevate our business to the next level. Their detailed report-back sessions make it easy to stay informed and on top of everything."

    Lecico

  • "Just a quick to note to say thank you to you and team for building such fantastic momentum over the past two weeks. Great engagements, powerful brainstorming sessions and very thought-provoking and crucial conversations! So glad you’re here!"

    MOYO

  • "We deeply appreciate how you roll with us and our madness and all-over-ness. It is deeply appreciated. You really understand the rhythm of our business incredibly well."

    Aephoria

  • "High praises for TDT and EAP home page and video. No changes to the layout structure or video!"

    THT

  • "Super happy with the wireframe for ISS! You have a good reputation and you are experts in your fields, so I'm confident in leaving the heavy lifting to you. I can't wait to see everything come together."

    ISS

  • "Thank you for the professional video shoot organised at our CT offices."

    Mobius

  • "The Mining Indaba was a great event, great contacts and flyers were top notch."

    Kuchera

  • "For the new look and feel of our website, we love it!"

    CEO of Sirdar

  • "The social media looks great, love the theme! Its amazing how you guys can make it so distinguishable from other posts but still so similar to everything you've done before!"

    IPT

  • "I actually love the article! The tone was spot on!"

    Nadia

  • "It was a pleasure working with you and Michelle was a superstar!"

    Dell

  • "I've received the updated Facebook cover image. It looks fantastic! I really appreciate the work you've put into it."

    Ashleigh De Wet, Seeff

     

  • "Thank you for the stunning article!"

    Merchant Factors

     

  • "Thank you so much for the outstanding website! We appreciate the effort."

    Egen Holdings

     

  • "S1 is a wizard at writing I am so happy a big thank you! They are all perfect and approved!"

    CEO, FMCG

  • "Can I just say - Beautifully written content and love their creativity."

    Anonymous, Marketing Manager, Retail

  • "Hey Michael, Dylan, Aaliyah

    The team and I want to say a massive thank you to you all for all your support in creating an amazing deck, videos and content (inc. website), that we were able to present in yesterday's meeting!

    The presentation went well and we certainly got everyone's attention with 100 signs in less than 30 minutes!

    I know the last few days have not been easy, with some tight deadlines, a few late nights and some last minute changes, but it has been a pleasure working with you on this! Thank you!"

    Marketing Manager, Financial Services

  • "A BIG THANK YOU to the ShiftOne team in ensuring our event was a HUGE success – especially Mike and Anet for the extra hours and weekend work in getting the last minute requests done. We really appreciate your support!"

    Marketing Director, Equipment

  • "It's been an absolute pleasure working with you and I know you and the team have always gone above and beyond for Rallim."

    Paul Roberts, Marketing Head, Rallim Preparatory

  • "Shift ONE enables us to increase our impact and improve our performance without increasing our headcount. We really lean on Shift ONE as an extension of our team. Not only do they consistently deliver in terms of digital tactics and implementation, but their close and seamless engagement with our internal team enables us to increase our impact without increasing our headcount."

    Ted Frazer, National Marketing Manager, Seeff

  • “The Shift ONE team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped us grow our brand and overall business as well as to penetrate new markets and vertical cost effectively.”

    Lynn Martin, Director, Mobius Consulting

  • "We can count on them to deliver results. I didn't believe in marketing until I started working with Shift ONE. They have been key in helping us generate B2B leads in the SaaS space via an integrated digital marketing strategy. We have so much work now we've had to cut back on the marketing! We can count on them to bring new ideas to the table consistently and that's why we love working with them."

    Anthony Damian, Managing Director, Solverminds Group of Companies

  • "Thanks so much ShiftOne team – it’s been an absolute pleasure working with you during 2021 and I look forward to us pushing more boundaries and thinking outside the box in 2022."

    Patrick Ryan, Group Strategist, Mobius Group

  • "First of all I'd like to thank you for giving me an opportunity to be part of the crocs family this year through my content. I have really enjoyed the level of professionalism with which we have been communicating and getting things done.It has been a pleasure working with you this year.I am looking forward to successfully completing the remaining phase of this project and a stronger relationship with you in 2022"

    Influencer, Crocs

  • "Thank you for an amazing year and putting up with all my ways.

    I salute you definitely Nelson , thank you for always going extra miles and always being available .

    You guys are awesome, here is to many more great memories and an amazing 2022!!

    Thank you guys!"

    Jolene, Epson Motors

  • "Hi

    This was a record month for Hertex. The company achieved its highest turnover in 34 years.

    There are many highlights like online breaking highest online turnover month ever. We even beat our lockdown record! And the DC achieved their highest number of orders invoiced in one day, as well as highest Rand value invoiced in one day.

    I know that images, words, design, strategy – not to mention “kophou, moedhou-en-vasbyt” to get everything up and out on time played a real role. So WELL DONE and THANK YOU to each of you. We make a brilliant team.

    Onwards & upwards"

    Liezl De Swadt, Marketing Manager Hertex Retail

  • "Hi Mike and Anet, thank you for the past day and a bit – everything was well organized and managed and you are really professional and good at what you do! I know it is not easy pulling something like this off, but you’ve done a great job.
    Hi Dylan, you can be proud of Mike an Anet, they’ve done Shift One and we are proud the past day and it is an honor to work with them!
    Pls send my thanks to Alan and his team as well – they really know what they do, are very efficient and I can’t wait to see the end result."

    Marketing Director, Equipment

  • "Dear Dylan,

    I just wanted to say a BIG thank you for your kind assistance in creating my new website. It was such a pleasure to work with Joshua and TK, and I'm especially grateful for their creativity, diligence and patience throughout the process."

    Henry Gwani, Africa Capacity

  • "Hi Dylan,

    I just thought I'd let you know that the Infographic designed by Michael has been requested to be used by our teams in the US! They have asked permission if they can share it with their creative teams! so well done to your team!

    Just thought I’d share this note with you!"

    Marketing Manager, Equipment

  • "Dear Dylan and Jacky,

    Thank you so much for working with us to complete our lovely website! We're so happy with it, and I'm excited for my final training session coming up with Jacky.

    We have been grateful to discover that many of our new clients come to us via referrals from partners we work with, like you!

    Thank you for your incredible support which has helped us to make the work we do properly visible to the world; to enable us to continue to grow our business."

    Sheree, Brain e box

  • "Hi D

    I wanted to let you know what a FANTASTIC team you have. While you've been away, today, mid morning I received a brief from a client to produce a father's day campaign to go live today.

    Well, Michael, Dylan and Zunika and I have rallied and look at the beautiful job the team has done.

    It's such a pleasure to have worked with everyone and I wanted to say a HUGE thank you."

    Managing Director Retail

  • "You are a star! Thank you.
    WE ARE GETTING SUCH AMAZING FEEDBACK ABOUT THE SITE. Great team work… well done"

    Britt-lee Kohn, Marketing & Events Specialist The Convergency

  • Just wanted to extend a thank you for the effort and initiative for setting up the training you did on Thursday. It was executed professionally and with excellence - which I appreciated.

    Ben Schoeman, Founder & CEO Business Game Changers Pty Ltd

Ready to start innovating your brand with us?

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